You may remember the saga of Kyla Ebbert, the miniskirted blonde who was outraged that a Southwest Airlines worker had asked her to cover up on a recent flight.
Pax Arcana had little sympathy for the woman at first, figuring the blowup was at worst a case of a rogue Southwest employee moralizing on behalf of the rest of humanity.
But now we find ourselves firmly entrenched in Ebbert’s camp.
Ebbert’s main complaint was that she never received an apology from Southwest. She may have been out for attention, sure, but in cases like this it’s best practice to simply offer a sincere apology and move on.
Southwest CEO Greg Kelly didn’t see it that way. He decided to apologize, but in the most tone-deaf, demeaning way possible. Consumerist has the full text, which we reproduce below:
From a Company who really loves PR, touche to you Kyla! Some have said we’ve gone from wearing our famous hot pants to having hot flashes at Southwest, but nothing could be further from the truth. As we both know, this story has great legs, but the true issue here is that you are a valued Customer, and you did not get an adequate apology. Kyla, we could have handled this better, and on behalf of Southwest Airlines, I am truly sorry. We hope you continue to fly Southwest Airlines. Our Company is based on freedom even if our actions may have not appeared that way. It was never our intention to treat you unfairly and again, we apologize.
Southwest then turned lemons into lemon juice by introducing special “mini-skirt fares” to capitalize on all the attention the case has received.
There’s a famous saying in Texas. Probably have it in Tennessee, too. When you get to the bottom of the barrel, stop digging a hole.
OK fine, you perverts, here’s a picture of Kyla Ebbert and the offending outfit:
Southwest (Finally) Apologizes To Mini-Skirted Customer [Consumerist]