Pax Arcana
You have to hand it to the Dropkick Murphys.
Basically they’re a band just like a million other aggro post-punk neo-mook outfits — they emerge from the ether fully formed to give retarded frat guys a venue for moshing. In Melrose, a 14-year-old boy listens to Dropkick Murphys as he mows his parents’ lawn and dreams of getting a tribal armband tattoo.
But those clowns sure do know their marketing. They exploited the nexus of pro-Red Sox/pro-Boston Irish fanaticism by ceaselessly flogging their nu-metal-ska-irish-jig-historical-anthem rendition of “Tessie”* until it became the defacto theme song of drunk Sox fans the world over.
Now they’ve extended their brand by opening a sports bar.
Via Mass Live, Dropkicks founder Drunky McFisticuffs Ken Casey came up with the idea to recreate some old Boston bar called McGreevy’s 3rd Base Saloon and open it today — just in time for morning drinking and marathons.
The band’s press release is exactly what you thought it would be:
The result is an unmatched Irish Pub and sports bar experience where any member of Red Sox Nation can take a step back in time to see where it all began and rub elbows with current Sox stars like Papelbon himself. Featuring an exact replica of McGreevy’s original barroom it features actual photographs and baseball treasures that hung on the walls of the original watering hole. Blending Boston’s baseball history from the past and present you can see ancient artifacts like the Sox 1st Fenway World Series Trophy from 1912. The lighting fixtures that hang from the ceiling are even made from game used bats of past and present Red Sox stars.
Because these two definitely need more drinking options
If you’re interested, the bar is located at 911 Boylston Street. My prediction is that this bar will hit the bull’s eye with its target audience. So ladies, if you like tight shirts, red chin strap beards, and yelling, get your friends together and hit the town! (Surgeon General’s warning: You might get hit back. This town is like that.)
The Dropkick Murphys will now sell you beer [Mass Live]
* Fixed per Perry Ellis’ unrivaled Wikipedia skillz
11 Comments
April 21, 2008 at 2:16 pm
Thank you for coining the phrase “neo-mook.”
But one small correction, via the redoubtable Wikipedia*: “The original version of ‘Tessie (You Are the Only, Only, Only)’ was written by Will R. Anderson and was featured in the Broadway musical The Silver Slipper, which ran for 160 performances between October 27, 1902 and March 14, 1903. The song was about a woman singing to her beloved parakeet ‘Tessie.’”
*Warning: May contain non-factual factoids, arrantly wrongheaded opinions or other fact-like substances that appear to be facts but aren’t.
April 21, 2008 at 2:31 pm
I had heard that too, actually. Not all that detail, but that it was a cover and that it had something to do with the rabid Sox fans of the 20th century aughts.
April 21, 2008 at 2:43 pm
Oh sure, now you jump in Padre. You neo-mook you. (Sorry, just had to work that in somehow. Instant classic. I’m even considering naming my kid Mook now).
April 21, 2008 at 2:46 pm
Buster! Buster! Buster!
April 21, 2008 at 2:59 pm
Dude, rest assured that the Buster lobby is advancing its agenda at every possible opportunity. Perhaps the twistedly talented Mrs. Pax could come up with a “Got Buster” T-shirt design?
April 21, 2008 at 3:35 pm
“Hey brotherrr…”
April 21, 2008 at 9:53 pm
OMG! Murphys REPRESENT.
April 21, 2008 at 9:54 pm
Btw, does anyone except you three (and occasionally me) ever comment on this blog?
April 21, 2008 at 9:55 pm
P.P.S. Papelbon shows up once because they pay him, right? Although I suppose maybe it would be like when J.D. would show up at The Rack.
April 22, 2008 at 7:42 am
This town has enough drunken frat-boys and post-frat-boys wearing their caps backwards that the bar will probably be a huge success. On the good side, maybe Boston Beer Works will be a little easier to get into now.
August 25, 2008 at 2:07 pm
More intoxicated Bostonians and grown men acting like idiots…