In times of distress or upheaval, we turn to the so-called “comfort foods” — the familiar staples that sustain us when everything else is up in the air. Except that we don’t. YAY RESEARCH!!
You’d think in times of uncertainty, people would gravitate toward familiar favorites. But a new study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods over “comfort foods.”
“Most of us can name our favorite ‘comfort foods’ and believe that we are most prone to seek them out during times of stress and upheaval,” writes author Stacy Wood (University of South Carolina). “Contrary to this well-engrained belief, this research shows the surprising result that our choices of old favorites happen at the opposite times that we predict.”
Personally I’ve always hated the concept of “comfort foods.” We’re an increasingly obese nation, and we can no longer allow food to fill a psychological void in our sad, fat lives. When I get upset or scared, instead of eating I bury my head in my pillow and count to 100. Mmmmmm, this pillow smells good. Wait a minute — that’s no pillow… that’s a burrito! A YUMMY BURRITO!! It’s delicious!!!
Oh wait that really was a pillow.
Comfort Food Fallacy: Upheaval Leads To Less-familiar Choices [Science Daily]