Hansen Beverage Company is a small mom-and-pop concern with a billion dollars and a dream — a dream in which it murders the shit out of smaller businesses that make products that are sort-of maybe kind-of like what they make.
Hansen makes Monster energy drink, the official beverage of high school wrestlers and high school dropouts. [...]
Posts Tagged as ‘beer’
October 15, 2009
Monster will sue your ass
May 15, 2009
Friday Random 10: Honest Pint Edition
Pax Arcana
Last year we wrote about the growing scourge of “falsies,” which are basically 14 ounce beer glasses made to look like pints so bars can charge you for a full beer without giving you one. Obviously this is abhorrent behavior and the most deceptive use of glass since my college roommates tricked me into [...]
April 3, 2009
Friday Random 10: Ballpark Beer Edition
Pax Arcana
When I lived in Colorado, I thought the fact that they didn’t serve Coors beer at Coors Field (only Budweiser products) was the most preposterous beer-related ballpark reality.
Not any more. According to New Stadium Insider (via With Leather), the new Yankee Stadium features coolers labeled — and I’m not shitting you — Retro Beer, [...]
August 4, 2008
A great loss for beer lovers everywhere
Pax Arcana
A few months ago, we reported on the groundbreaking work being done by the geniuses at the MillerCoors brewing company, which had just announced a new line of craft-style Miller Lite. The new beers were aimed at beer connoisseurs like me who demand craft beer-sounding names without all that annoying craft beer quality.
I have [...]
June 27, 2008
Friday Random 10: Keep Crappy Beer American Edition
Pax Arcana
A few months ago we discussed briefly the merger of Coors and Miller — and the absurd marketing gimmicks that are sure to follow such consolidation.
The good news, for lovers of beer-flavored water, is that Anheuser-Busch is fighting the good fight against a hostile takeover bid from Belgian beer behemoth InBev. This article in [...]
June 11, 2008
Your beer isn’t full
Pax Arcana
It looks like John McCain’s dementia-fueled pledge to veto beer was just the opening salvo in the war on crisp, cool, alcoholic refreshment. According to this article in the Wall Street Journal, rising beer prices (gas, hops, barley, blah blah blah) nationwide are resulting in a spike in short pours and deceptive glassware.
Check it [...]
April 4, 2008
This is a joke, right?
Pax Arcana
In the mid-1990s, the big breweries tried to hop on the microbrew bandwagon by “re-purposing” some of their basic swill in goofy bottles. Knowing most of us couldn’t tell the difference, they pawned off fake microbrews like Red Dog, Elk Mountain, and Killian’s Red on the unsuspecting public.
Well, as the saying goes, those who [...]
February 18, 2008
Ballantine logo will blow your mind
Pax Arcana
Apparently, Perry Ellis isn’t the only one with Ballantine on the mind. The guys at Boing Boing today ponder the mysteries of the Ballantine Ale logo, which is formed by three interlocking rings symbolizing purity, flavor, and body.
The design scheme is actually called Borromean rings, named after an Italian family that uses the same [...]
February 14, 2008
Coors Light is the best-selling water in New Jersey
Pax Arcana
Speaking of beers, what do you get when you combine equal parts brewmaster, revivalist preacher, union agitator, and crazed tinfoil hat lunatic?
You get Rick Reed, brewer at Cricket Hill Brewery in New Jersey and host of the most furiously entertaining brewery tour in the universe:
They Think We Are Stupid! [The [...]
February 14, 2008
This beer tastes a little fishy
Pax Arcana
Some things are just meant to go together. Like apples and walnuts, for example. And sex and shame.
One British brewer would like to add the following tempting flavor combination to your list: beer and scallops. And he doesn’t mean in separate servings. Say hello to Scallop Stout, the latest addition to the Pax Arcana [...]
