After much scientific inquiry, I have come to the conclusion that there are three things in life that are incontrovertibly fake:
1. The moon landing
2. The female orgasm
3. Consumers Digest
You may have already shared my conclusion on the first two, but the third is slightly more obscure. Here, let’s let Howie Long and his cop hair fill you in on what Consumers Digest is:
Like many who end up buying a Chevy Malibu, you may be confused. Specifically, you may have confused Consumer Reports with the Consumers Digest mentioned in the commercial. The former is a well-regarded, non-profit consumer advocacy publication. The latter is… well, jeez, just what is Consumers Digest?
According to their Web site, Consumers Digest is this:
For 47 years, people have trusted Consumers Digest magazine to identify outstanding values in a complex and often confusing marketplace. Consumers Digest is working to extend that promise to the Internet.
So it’s a print magazine? Well, no. According to Wikipedia, the “communications” firm behind Consumers Digest stopped publishing a print magazine in 2001. So now I guess it’s a Web site?
Well, not exactly:
If you are interested in receiving information on how you can subscribe to our Web site, please write to: Postmaster, Consumers Digest Communications, 520 Lake Cook Road, Suite 500, Deerfield, IL 60015 or send an e-mail to: email@example.com
Now, some people might think it’s ridiculous to have to send an email to an anonymous address via a Web site in order to receive information on how to subscribe to that Web site. I, on the other hand, think it’s… well you’re right that’s fucked up.
Anyway, there is a button on their Web site that takes you to the official list of Consumers Digest automotive “Best Buys.” I’m no forensic Webologist, but it appears this Web page was built by Mrs. Simonson’s 4th grade class at Mount Sorrow Elementary using the Newberry Prize-winning “My Very First HTML PAGE!!” as a step-by-step guide. Included among the 2010 best buys are the Malibu as well as six other Chevy models, plus assorted models from other car manufacturers. Nowhere are there listed any criteria upon which they arrived at their conclusions.
However, some of the models have links you can click to read the Consumers Digest expert “review” of the model, which includes sentences like this:
If you’re a fan of the TV show “Extreme Makeover: Home Edition,” you know the shocked responses that appear on the homeowners’ face when Ty Pennington and his crew “move that bus” and reveal a newly refurbished home.
I give that sentence a Pax Arcana Golden Viking Dildo Award for Awkward Phraseology and Dumbness.
In conclusion, WTF Chevy? Really?
Consumers Digest [Home... page?]
***Update: I have just sent the following note to the email address supplied by Consumers Digest in order to receive information on subscribing to the Web site. I will let you know how that goes.
My name is Pax Arcana, and I am interested in receiving information on how to subscribe to the Consumers Digest Web site. Please send the aforementioned information along presently.
Also, it occurs to me that there may be a better way to provide potential subscribers with this information. For example, you could post this information upon light towers in every major city. It would have to be laminated, of course, to protect it from the elements. As an alternative, I suppose you could simply post your subscription information on your Web site — but really who has time for all that?
I look forward to your reply. With as much sincerity as I can muster, I am humbly yours,