Years ago, I didn’t know graphic design from Father Scott’s beard. Then I married the joyous and age-appropriate Mrs. Pax Arcana, a designer so talented her skillz will literally set your eyeballs on fire.
I can’t say I’ve absorbed any of that talent (though this guy might beg to differ), but I do know this — when you hire a designer for your project, make sure they don’t half-ass it. The world is filled with crap design — cluttered Web sites, comic sans overload, and Ugg boots, for some — so hiring a good designer is an absolute necessity to lift your product, invitation, political poster, whatever, above the rabble.
Via Boing Boing, the UK office of Government Commerce failed hilariously in its most recent effort at logo design.
Here’s what they came up with:
Seems fine, right?
Let’s just tip that bad boy on its side and see if anything pops up:
Uh-oh. Looks likes we caught this guy in a private moment. Better close the door and pretend we were never here.
For its part, the OGC says it’s gonna stay the course, despite the obvious puerile possibilities:
Quite remarkably, our informant suggested that, having spent the cash, OGC intends to roll out the logo anyway. Well, we contacted the OGC for comment, and a spokesman gamely explained: “The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.
“The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ – and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!”
Stiff upper lip and all that.
Graphic graphic: UK Office of Govt Commerce’s new logo [Boing Boing]
UK Office of Government Commerce cracks one off [The Register]