Bad news for fans of Friends, goatees, and Adam Sandler. Zima — the Sprite-like malted beverage — is finally being put out of its misery by MillerCoors.
Zima was a laughingstock from the get-go, thanks to a hilariously out-of-tune marketing blitz that accompanied its 1994 launch. Also, it sucks. But the idea behind the drink, that some people were looking for an alternative to the standard beer/wine/hard liquor triumvirate, was clearly correct.
By the late 1990s, other flavored malt beverages began appearing, many of them spiked lemonades.
Those drinks were dubbed alternatives to traditional malt beverages, or “malternatives.” Executives at Miller, Coors and Anheuser-Busch Cos. saw the products as a way to draw younger drinkers who preferred sweet-flavored spirits to beers.
The trend peaked in 2002. Miller led the way, launching four flavored malt drinks: Stolichnaya Citrona, Sauza Diablo, Jack Daniel’s Original Hard Cola and Skyy Blue.
Rest in peace, Zima. Rest in ridiculous, ridiculous peace.
On to the songs:
Used to Love U — John Legend
Johnny’s Heartbreak — Otis Redding
How Does the Brain Wave — Nadia
Last American Virgin — Oxford Collapse
Worn Out Shoes — Joe Purdy
Valley Winter Song — Fountains of Wayne
The End of Radio — Shellac
One for the Cutters — The Hold Steady
Ragged Wood — The Fleet Foxes
Fast Blood — Frightened Rabbit
Tuvan Throat Rap — Ondar
The Rules: The Friday Random 10 is exactly that —
random. We open up our iTunes, set the thing on shuffle, and listen to
10 songs. We are not permitted to skip any out of embarrassment or fear
of redundancy. Commenters are encouraged to post their own.