Friday Random 10: Ugly People in Advertising Edition

Pax Arcana

ugly1It’s pretty easy to see why so many attractive people find work in show business — as those of you who have visited the trampoline-themed burlesque theater in my basement can surely attest.

But what of the so-called “normal” people? How do they sometimes end up on billboards or in print advertising? Shouldn’t they have been burned at the altar of Sophia Loren years ago?

Apparently there are entire agencies dedicated to finding and representing models with a more “not hot” look. They’re just like regular model scouts, only instead of seeking out willowy 14-year-olds that tower over their parents, they look for people that resemble the deranged uncle that ruined Thanksgiving by rubbing his bare belly on the stuffing.

Freakonomics has posted a Q&A session with Simon Rogers, owner of Ugly NY, a modeling agency that specializes in this sort of thing. When asked why anyone would want to use real-looking people when pretty people are such proven sellers, he had this to say:

It depends entirely on what the “product” is, and who it’s aimed at. There will always be a place for the traditionally beautiful in life, and that is as it should be; but in taking the blinkers off and opening themselves up to how most people really look, creative teams across the world are giving themselves whole new seams to mine, and are able to think way more outside the box when it comes to positioning their clients.

This is all well and good, Mr. Rogers (heh) but you listen to me — if I see one ugly or even normal-looking person in an ad for domestic light beer, so help me I will come down to your agency and slap you right back inside that box. We have standards in this country, pal.

The songs:

Moons — Josh Ritter
OK/No Way — Mission of Burma
Ikea — Jonathan Coulton
All the Photos — The Sea and Cake
Born into a Light — Ryan Adams and the Cardinals
Sweet Black Angel — The Rolling Stones
I Was Made For You — She & Him
Big Takeover — Bad Brains
Hello Kitty Kat — Smashing Pumpkins
Fast Blood (Live) — Frightened Rabbit

Bonus Video:

Flakes — The Mystery Jets

The Rules: The Friday Random 10 is exactly that — random. We open up our iTunes, set the thing on shuffle, and listen to 10 songs. We are not permitted to skip any out of embarrassment or fear of redundancy. Commenters are encouraged to post their own.



Filed under music

6 responses to “Friday Random 10: Ugly People in Advertising Edition

  1. Perry Ellis

    Friday Random 20, the “Perry Ellis Started a New Business and Was Too Stoopid-Busy for a Random 10 Last Week” Edition:

    1 – Bullet With Butterfly Wings, Smashing Pumpkins
    2 – The Needle And The Damage Done, Neil Young
    3 – Living Well Is The Best Revenge (live), R.E.M.
    4 – Monuments, Minutemen
    5 – <Dawna, Morphine
    6 – Porchlight, Buffalo Tom
    7 – Sweet Lil Gal (23rd/1st), Ryan Adams

    8 – Bucky Done Gun, M.I.A.
    9 – Rocket Man, My Morning Jacket
    10 – I Can’t Stop Loving You, Roy Orbison
    11 – Ramshackle, Beck
    12 – The Upper Peninsula, Sufjan Stevens
    13 – Chartered Trips, Hüsker Dü
    14 – La Golondrina, unknown artist
    15 – Ask Her For Adderall / Cheyenne Sunrise / Two Handed Handshake, The Hold Steady
    16 – Another Man’s Done Gone, Billy Bragg & Wilco
    17 – Eleanor Rigby, The Beatles
    18 – Edge Of The Ocean, Ivy
    19 – What Is The Light?, The Flaming Lips
    20 – So What, Miles Davis

  2. Nice Flaming Lips random choice. Ten years later I’m still in love with that album.

  3. 1. Ryan Adams & the Cardinals – Cobwebs
    2. The Bravery – This is Not The End
    3. The Bravery – Split Me Wide Open
    4. Pearl Jam – Habit
    5. Guns N Roses – If the World (Chinese Democracy was definitely a surprise, thought it would be horrendous but it was ok)
    6. Common – Announcement (ft. Pharrell)
    7. Jay-Z – Never Change
    8. Mavis Staples – Wade in the Water
    9. David Bowie – Rock ‘n’ Roll Suicide
    10. James McMurtry – God Bless America (Pat MacDonald Must Die)

  4. Perry Ellis

    Actually, I only have that because you dropped it on me – not too familiar with them at all, but I liked that number.

    But I know what you mean about sticky albums. Zen Arcade marks a quarter century this year and I still listen to it at least twice a month. Maybe more.

  5. Coach Football

    1. Sittin’ on the Dock of a Bay–Otis Redding
    2. Lucky Town–Bruce Springsteen
    3. I Love You More than Words Can Say–Otis Redding
    4. Loves Me Like a Rock (acoustic demo)–Paul Simon
    5. Ballad of the Sin Eater–Ted Leo
    6. The Love You Save–Jackson 5
    7. The Blues Never Die–Otis Spann
    8. Luna–Smashing Pumpkins
    9. Keep on Dancing–Ronnettes
    10. Who Knows–Bill Moss

  6. Pingback: Friday Random 11 (Fuck Valentine’s Day Part 2) « project126

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