First the French revolted against the increased use of English-ish phrases like “le weekend.” Now the Italians have thrown down their meatballs in disgust over the use of words like “welfare,” “briefing,” and the ubiquitous “OK.”
The result is the predictably insane effort to reverse the course of linguistic globalization. Leading the charge is the Dante Alighieri Society:
Over the last four months the society, named after the Florentine poet Dante, author of The Divine Comedy and regarded as the father of the Italian language, asked visitors to its website to nominate their least favourite Anglicisms.
The results judge the ugliest imports to be ‘weekend’, ‘welfare’ and ‘OK’, followed by ‘briefing’, ‘mission’, ‘know how’, ‘shampoo’ and ‘cool’.
The worlds of business and politics contribute many of the alien words, from ‘question time’ to ‘premier’ and ‘bipartisan’.
Other English words regularly used by Italians which escaped the ire of the society’s correspondents include ‘sexy’, ‘webmaster’ and ‘water’, short for water closet or lavatory.
“Italians unite against il weekend”, the society declared on its website. “In short, it is clear that Italians are calling for more respect and more protection for correct language.”
Obviously the Dante Alighieri Society is acting childish here. Here is my response: Beatrice Portinari was uglier than bucket of baccala.
Also, gnocchi is a way uglier word than shampoo.
Italians vote for ugliest English words [Telegraph]