Tag Archives: PR

This is why everyone hates PR people

Pax Arcana

As someone who practices something eerily similar to the dark arts of journalism for a living, I get all sorts of press releases in my email inbox every day.

Most of them have nothing to do with my “beat,” which is so narrowly defined and esoteric as to be completely meaningless to 99% of humans on earth, but that’s OK. I take the press release misfires with a zen-like countenance and move along with my day. It’s better to smile and delete than to rail against the know-nothing PR douchebags who fire off whatever snake oil pitch they just concocted to everyone they can find at every publication on earth.

See how good I am at it?

Anyway, I recently got a press release that is simply too awesome NOT to share with my Pax Arcana readership. Bear in mind that at a certain point in this chain of events, the below release was sent to a publication that caters solely to IT managers at big companies:

Hi [Pax],

I hope all is well!

We all know Jennifer Love Hewitt got her fare share of flack back in 2007 for the images of her bathing suit body that circulated amongst the media. But, what we didn’t know is how she turned her body back around to the days of Can’t Hardly Wait, and Scream! JLW was recently spotted in Dr. Siegal’s COOKIE DIET Beverly Hills Store location picking up her monthly supply of cookies.

Just by eating six cookies a day plus a sensible dinner, the diet that has helped over 500,000 people lose weight effectively, and has clearly helped Jennifer shed her unwanted lumps! Please let me know if you’d like more information on the diet trend that has entered the lives of your favorite celebs and everyday people. I can also arrange an interview with Dr. Siegal himself as well as giveaways for your readers.

Thanks, and I looking forward to hearing from you soon!


I emailed Danielle to ask how Dr. Siegal’s COOKIE DIET could help, say, a multibillion enterprise streamline its back-end supply chain business processes, but so far have not heard back. I’ll keep you posted if I hear anything.

In the meantime, here is a picture of Jennifer Love Hewitt’s awesome COOKIE DIET ass:


How’s that for PR?


Leave a comment

Filed under journalism