It’s a little-known fact, but cultural anthropologists routinely catalog social groups not by race, age, or geography, but based on a sliding scale of idiocy. Frantically searching for sunglasses that have been on your head the whole time actually places you in one of the upper echelons — while getting a tattoo of the Louis Vuitton logo on your bicep places you lower down the scale.
Near the very bottom of the list, nestled just under those with “These Colors Don’t Run” bumper stickers and those who drink water straight from the toilet, is a new category — those too dumb to operate a scarf.
Fortunately, one company is well on its way to improving the lives of these nincompoops. Say hello to the Necky: