Tag Archives: Vio

Ready for some cold, milky refreshment?

Pax Arcana

got_milkIf you’re like me, you’ve often found yourself near exhaustion and covered in sweat from tending to your stable of Arabian studs (these bandwidth bills don’t pay themselves, people, and boy do the Arabs have money). At times like those, you probably reach for a fizzy carbonated beverage to slake your thirst.

Now, thanks to the Coca-Cola company, you can have the immediate satisfaction of a burst of sugary carbonation combined with the life-giving sustenance of milk.

According to the Guardian, Coke is currently piloting a new milk-based soft drink called Vio. The idea, I suppose, is to give people the ability to literally shoot effervescence out of their noses:

Coca-Cola is trialling a new carbonated “vibrancy” drink and it will depend on Americans’ tastebuds whether other countries experience what the company claims is “a refreshing sensory experience”.

The soft drinks giant has so far launched its new Vio products only in New York, but milk-based products are popular in Asian markets such as Hong Kong and Japan.

The new offering, which has “a hint” of skimmed milk, comes in four flavours – citrus burst, peach mango, tropical colada and very berry – and is being sold in 8oz aluminium bottles for the equivalent of £1.50.

At first blush, the idea of drinking a flavored, carbonated milk beverage may sound just plain crazy. Yet we all love root beer floats, right? Plus, if carbonated milk is popular with the Japanese I say let’s do it. If that’s what it takes to come up with awesome game shows and hilarious baseball players, then I’ll choke down the first milky bottle myself.

Coca-Cola trials sweet, fizzy, milky ‘vibrancy’ drink in three US cities [Guardian]


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